Industry or Profession?

I do not work in an industry; in my book coaching is a profession. I made a conscious choice many years ago to not get involved in the fitness industry. It is too much about style, hype, marketing and appearance. Coaching is about results, it is about substance. I resent it when people lump the two together. In my opinion this is why we have some of the injury problems and inconsistent performances we have today in sports. Too many people are following fads and trends, instead of following known best practice that is less sexy, more time consuming requiring a greater commitment.