I just bought a book (quite expensive I might add) by one of the current guru’s because I am always trying to learn and increase my knowledge base and it was highly recommended by a young coach. It was full of marketing, buzzwords, pseudoscience and general mumbo jumbo. Yet this is one of the current bibles that many young coaches are going to. Why? Think critically. Know your science, know your practice, understand and apply sound training principles. Make sure before you follow someone that there really a there there? Beware of intellect incest, the phenomenon of passing ideas within the same group without any critical analysis. Think!