I had to chuckle when I looked at the paper this morning and saw that the Orlando magic had defeated the Cleveland Cavilers. One week ago the Cavaliers were crowned as the next NBA champions! What happened? Folks that is why they still play the game. Much to the horror of Nike and the NBA what will happen if the Denver Nuggets and the Orlando Magic end up in the final? That will be a TV ratings disaster! No Lebron James and Kobe Bryant? Somehow I think Nike and Commissioner Stern will figure out a way to get LA in there. Remember this is not about sport, it is entertainment business. Big bucks win out! Sorry for the dripping sarcasm and cynicism, but it is too hard to ignore.