Just because you measure or can measure something does that mean it matters? Is the measure meaningful or is it a random number? Sport is real; it is real people playing the game and real people making decisions on the coaching side. It is not a fantasy. Certainly there are measureable patterns and tendencies but the most important factor to consider is HU, the human element. HU is what makes coaching fun and challenging. HU is predictably unpredictable. It is so much more than numbers. It doesn’t matter if it is game stats, GPS measurements, heart rate variability, lactate measurement, angular velocities and torques, it is how the numbers are generated that counts. What is the context of those numbers? It is the human element that is performing and the human element coaching and preparing the athlete that give the numbers meaning. Fantasy sports are an interesting phenomenon that has fed this interest in stats and numbers, but the actionable word is fantasy. It not real, it is inanimate. They are no more real than chess pieces on a chessboard. Coaching and performing in the competitive arena is real, three dimensional, beautifully random and chaotic. Numbers by themselves are one-dimensional and without context. High performance demands a delicate balance between the qualitative and the quantitative. Don’t believe the moneybull.