I have been hearing a lot about brands and branding lately. In a traditional sense a brand is a name or a symbol. In coaching and teaching it represents more, it is you and what you stand for. You are your brand. Who you are? You actions and your words will define who you are to others. How honest you are with yourself will clearly define you. Be yourself and true to yourself. Be the brand you want to be. A good place to start is genuine concern for others through your actions and words.